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$('#user').css('display','block'); $('#user').css('display','block'); $('#user').css('visibility','visible'); // }else{ $('#user').html('登錄').removeClass('user').addClass('login'); // $('#user').css('display','none'); $('#user').css('display','block'); $('#user').css('visibility','visible'); } }) .fail(function(jqXHR, ajaxOptions, thrownError) { //alert('服務(wù)未響應(yīng)……'); }); </script> <div id="3fzv9j9" class="content"> <div id="3j9lv99" class="top"> <div id="rn99999" class="left">  <div id="dv93b9v" class="article"> <h3 class="artTitle"> <a>大多數(shù)餐飲品牌不適合玩團(tuán)購，更適合被團(tuán)購?fù)鎯?/a> </h3> <p class="detailBox"> <span id="1fh3zjh" class="artAuthor">王冬明</span> · <span id="x9399rb" class="artTime">2016-08-17 15:27:28</span> <span id="bj3d99n" class="artSource">來源：紅餐網(wǎng)</span> <em class="artRead"> 1706 </em> </p> <div id="nzvt313" class="artCon"> <p></p><p style="margin-top: 23px;">"團(tuán)購揭秘" ?我最近寫了一篇文章，發(fā)表在一個大微號上的，寫的就是關(guān)于團(tuán)購的問題，當(dāng)時很多人都在罵團(tuán)購，說團(tuán)購不能玩，團(tuán)購怎么坑人，后來我寫了一篇關(guān)于團(tuán)購怎么玩？</p><p style="margin-top: 23px;">就有很多的朋友加我，問我王老師你講的團(tuán)購講的可真夠破冰的，您要是不告訴我們,我們永遠(yuǎn)不知道。說讓我教教大家怎么玩團(tuán)購，其實(shí)這種玩法，當(dāng)你們問我這個問題的時候,就說明你們就不適合玩團(tuán)購。</p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;">你們不適合玩團(tuán)購 ?</h2><p style="margin-top: 23px;">我跟大家講講，來說一個核心，如果你們坑不了團(tuán)購，肯定會被團(tuán)購坑。這個都不用想。既然你們過來問我團(tuán)購怎么玩，你們肯定被坑不了團(tuán)購，也肯定是被團(tuán)購坑。是被營銷的那一批人。我來跟大家講講團(tuán)購是怎么起來的。</p><p style="margin-top: 23px; text-align: center;"></p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;">為什么很多人都被團(tuán)購圈進(jìn)去了呢？</h2><p style="margin-top: 23px;">我管這種方式叫什么叫綁架式病毒式營銷。就是它是病毒營銷，但是他不是讓你中毒，你中毒以后你就得病，得病以后你會慢慢好起來。但是團(tuán)購不一樣，團(tuán)購是一種綁架模式，就是你明明知道自己被坑了，自己被陷了，但是永遠(yuǎn)爬不出坑來，因?yàn)槿思彝诹藗€坑，你掉進(jìn)去，人家就埋土，所以你永遠(yuǎn)不可能爬出地面，是一個非常核心的要點(diǎn)。</p><p style="margin-top: 23px; text-align: center;"></p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;">當(dāng)初挖坑下套起家？</h2><p style="margin-top: 23px;">首先，團(tuán)購?fù)娴氖谴髷?shù)據(jù)，當(dāng)初很多餐飲老板看不上團(tuán)購，后來被大家慢慢的接受，是因?yàn)橛泻芏嗳顺鰜碇v互聯(lián)網(wǎng)+和O2O,所有的產(chǎn)品如果想賣給他的目標(biāo)顧客，也不能直接說我的東西多好，他必須靠一幫人來做鋪墊，當(dāng)你們認(rèn)為團(tuán)購是O2O和互聯(lián)網(wǎng)加的時候，你們必然認(rèn)為團(tuán)購是個好東西，當(dāng)團(tuán)購加上這個光環(huán)的時候，你們就完全沒有分辨力和抵抗力了，這就是當(dāng)初團(tuán)購為什么能在一瞬間做火的的核心。因?yàn)樯厦娌皇钦f你的團(tuán)購多好，他說團(tuán)購只有這個東西，緊跟著很多人來說團(tuán)購是互聯(lián)網(wǎng)加嗎？大家在想互聯(lián)網(wǎng)和O2O是什么的時候，這時候團(tuán)購被嫁接到上面了，所以是撲面而來。</p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;">團(tuán)購是怎么做下套的呢？</h2><p style="margin-top: 23px;">他其實(shí)是在抓取大數(shù)據(jù)，他等于跟很多的餐飲公司合作剛開始是收你們的費(fèi)用的，然后呢，你們?nèi)绻赓M(fèi)參加課程你們覺得我也沒有花錢是吧，這個當(dāng)時團(tuán)購打折我餐廳里打8折，團(tuán)購告訴我8.5折，我一分錢不花，幫我還比我之前高，我跟你玩肯定不吃虧啊，所以很多人當(dāng)初進(jìn)的原因是什么呢？有光環(huán)，門檻低。但是團(tuán)購做什么的呢？團(tuán)購是通過你們的餐廳掛到線上以后，然后呢，把你們的客人從你們的線下都拉到線上，這時候他有大量的顧客，他會把這些客流引入到其它的這些小品牌里或者一些剛剛興起的新餐廳里。</p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;"><span style="font-size: 18px; line-height: 22px; text-indent: 0.5em;">團(tuán)購抓住了餐飲老板的軟</span><span style="font-size: 18px; line-height: 22px; text-indent: 0.5em;">肋？</span></h2><p style="margin-top: 23px;">而這些新餐廳為什么跟團(tuán)購?fù)妫且驗(yàn)榈谝慌放瓢讶宋先ブ?，他想分這塊蛋糕，這時候團(tuán)購就說了，你得把折后加大，或者你得給我費(fèi)用等等設(shè)立門檻，所以第一批老板被坑坑在哪里呢，你的顧客被團(tuán)購搶跑了，第二批顧客虧在哪里呢？你得花錢買顧客，第三批顧客就是我們現(xiàn)在絕大多數(shù)喊得，不管你是老品牌還是新品牌，都玩不過團(tuán)購，為什么呢？是因?yàn)樗臄?shù)量已經(jīng)將所有的顧客的70%--80%都引到線上了，這個時候你跟他玩，你最后肯定被坑，你不跟他玩，顧客又都在別人手里，你又不得不跟他玩，所以這是一種綁架式營銷，這是很多人玩團(tuán)購沒玩明白的這個核心道理。</p><h2 label="標(biāo)題1" style="margin-top: 23px; border-left-color: rgb(255, 68, 68); border-left-width: 10px; border-left-style: solid; text-align: left; font-size: 18px; text-indent: 0.5em; line-height: 22px;">與團(tuán)購血淋淋的博弈關(guān)系<br/></h2><p style="margin-top: 23px;">我之前也寫過一篇文章，告訴大家怎么玩團(tuán)購，首先，你們要知道你們跟團(tuán)購不是合作關(guān)系，而是競爭關(guān)系，或者是那種博弈關(guān)系，所以你們要想玩好團(tuán)購，要想不被團(tuán)購?fù)?，怎么辦？你們要想出辦法來，比如某餐飲連鎖品牌，他就愿意玩團(tuán)購，而且我們餐廳老板一聽團(tuán)購最怕的是什么？坐地團(tuán)！什么叫坐地團(tuán)？就是顧客不是從線上來的，而是來你餐廳就餐的，到你餐廳拿著手機(jī)又跳到線上打了折又到你餐廳就餐，所以等于你的顧客不是從線上團(tuán)購網(wǎng)站來的，反正你的顧客是通過線上打了一個很大的折扣，等你打折以后他覺得體驗(yàn)非常不錯，他又回到了團(tuán)購網(wǎng)站上，等于你們沒有撈著好處反而被團(tuán)購網(wǎng)站坑了。</p><p style="margin-top: 23px;"><span style="color: rgb(192, 80, 77);">本文作者王冬明（微信：think_vip），紅餐網(wǎng)專欄作者；轉(zhuǎn)載請注明作者姓名和“來源：紅餐網(wǎng)”；文章內(nèi)容為作者個人觀點(diǎn)，不代表紅餐網(wǎng)對觀點(diǎn)的贊同或支持。加入作者專欄請聯(lián)系小編微信：cjm1900</span></p> </div> </div>    <div id="39fl39l" class="manageBox">  <ul class="manage" style="display: none;"> <li id="nlvxbh9" class="like doLink">贊 <span id="like"></span> </li> <li id="z3xddth" class="collect doCollect">收藏</li> </ul>  <div id="3zb9v9r" class="bdsharebuttonbox" id="shareBox"> <li id="fp3r99z" class="share-wechat"> <a class="bds_weixin share-bg share-1" 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</script> <script type="text/javascript"> $(".artCon img").each(function(){ var base_url = "https://img.canyin88.com"; var source_src = $(this).attr('src'); console.log("source" + source_src); if(source_src.indexOf("http") >= 0) { return true; } if(source_src.indexOf("https") >= 0) { return true; } var full_url = base_url + source_src; $(this).attr('src',full_url); }); </script> <script type="text/javascript"> $("#submit_btn").click(function(){ var url = "/comment/add"; var article_id = "42284"; var content = $("#msg").val(); if (!content) { alert("內(nèi)容不能為空"); return ; } var data = { article_id : article_id, content : content, _token:"PXqm3YODQcwCAeP7WGsPPHNeMJYL80dbJe1Z3DjF" }; $.ajax({ url: url , type: "POST", data: data, beforeSend: function() { $(this).html('操作中'); } }).done(function(data) { if (data.status == 0) { alert(data.msg); return; } if (data.status == 1) { location.reload(); return } console.log(data); }) .fail(function(jqXHR, ajaxOptions, thrownError) { alert('服務(wù)未響應(yīng)……'); }); }); </script> <script type="text/javascript"> function canSubmit(){ if( $("#msg").val() !=='' ){ $("#submit_btn").addClass('on_submit'); }else{ $("#submit_btn").removeClass('on_submit'); } } </script> <script type="text/javascript"> $(".doLink").click(function(){ //alert('dolink'); var url = "/praise/add"; var article_id = "42284"; var data = { article_id : article_id, _token:"PXqm3YODQcwCAeP7WGsPPHNeMJYL80dbJe1Z3DjF" }; $.ajax({ url: url , type: "POST", data: data, beforeSend: function() { $(this).html('操作中'); } }).done(function(data) { if (data.status == 0) { login(); //alert(data.msg); return; } if (data.status == 1) { var like_count = $('#like').text(); if($(".like").hasClass("likeOn")){ $(".like").removeClass("likeOn") like_count --; }else{ $(".like").addClass("likeOn") like_count ++; } if (like_count <= 0) { $('#like').html(""); return; } $('#like').html(like_count); } console.log(data); }) .fail(function(jqXHR, ajaxOptions, thrownError) { alert('服務(wù)未響應(yīng)……'); }); }); </script> <script type="text/javascript"> $(".doCollect").click(function(){ var url = "/collect/add"; var article_id = "42284"; var data = { article_id : article_id, _token:"PXqm3YODQcwCAeP7WGsPPHNeMJYL80dbJe1Z3DjF" }; $.ajax({ url: url , type: "POST", data: data, beforeSend: function() { $(this).html('操作中'); } }).done(function(data) { if (data.status == 0) { login(); return; } if (data.status == 1) { if($(".collect").hasClass("collectOn")){ $(".collect").removeClass("collectOn") }else{ $(".collect").addClass("collectOn") } } console.log(data); }) .fail(function(jqXHR, ajaxOptions, thrownError) { alert('服務(wù)未響應(yīng)……'); }); }); </script> <script type="text/javascript"> function PostReply(cid,aid,root_comment_id){ var url = "/reply/add"; var article_id = "42284"; var content = $(".scomment").val(); if (!content) { alert('評論不能為空'); return ; } var data = { article_id : aid, _token:"PXqm3YODQcwCAeP7WGsPPHNeMJYL80dbJe1Z3DjF", root_comment_id:root_comment_id, comment_id:cid, content:content }; $.ajax({ url: url , type: "POST", data: data, beforeSend: function() { $(this).html('操作中'); } }).done(function(data) { if (data.status == 0) { login(); //alert(data.msg); return; } if (data.status == 1) { location.reload(); //$(".collect").addClass("collectOn") } console.log(data); }) .fail(function(jqXHR, ajaxOptions, thrownError) { alert('服務(wù)未響應(yīng)……'); }); } </script> <script type="text/javascript"> //緩存原因需要伊布執(zhí)行文章狀態(tài). var url = "/status?id=42284"; $.ajax({ url: url , type: "GET", beforeSend: function() { } }).done(function(data) { console.log('status...'); if (data.status == 0) { return; } if(data.is_priaise == 1){ $(".like").addClass("likeOn"); } if(data.is_collect == 1){ $(".collect").addClass("collectOn"); } if (data.clicked && data.clicked > $('.artRead').text()) { $('.artRead').html(data.clicked); } }) .fail(function(jqXHR, ajaxOptions, thrownError) { //alert('服務(wù)未響應(yīng)……'); }); </script> </html>